Inaugurated in December 2018, the My Story Charming Hotel Augusta revives an old building on one of the best known streets of Lisbon. Rua Augusta is the main artery resulting from the planning of the Lisbon territory after the 1755 earthquake. It connects two iconic points - Praça do Comércio and Praça D. Pedro IV (Rossio), initially intended for the sale of silks and wools, like the parallel streets, where one type of commerce was assigned to each one.